Y2KORE
2025
Y2KORE
Y2Kore is a branding project inspired by the bold, playful, and expressive spirit of early 2000s fashion. The project explores how nostalgic Y2K elements can be reimagined into a fresh visual identity, using futuristic graphics, stars, and bold styling across the logo, merchandise, and app interface.
Overview
Y2Kore is a branding project that reimagines the bold and playful energy of early 2000s fashion for a modern audience. The project brings together a strong visual identity, expressive graphics, and digital touchpoints to create a fresh and nostalgic brand experience inspired by the Y2K era.
About
A Modern Take on Y2K
Y2Kore is a modern fashion brand inspired by the bold, playful energy of the early 2000s. It brings the fun and expressive spirit of Y2K into a fresh, contemporary identity through vibrant visuals, playful graphics, and a strong digital experience. The project explores how nostalgia can be reimagined for today while keeping the core energy of the Y2K era alive.
Defining the Visual Direction
The style scape defines Y2Kore’s visual direction through bold colours, playful graphics, expressive typography, and futuristic Y2K-inspired elements.
Exploring Different Styles
different logo styles to find a direction that best captures Y2Kore’s personality.
Logo Exploration
Different logo directions were explored to capture the bold, playful, and expressive spirit of Y2Kore.
Logo Selection
The final logo was selected for its strong personality and ability to reflect the brand’s modern take on Y2K style.
Final Logo & Usability
The final logo was selected for its bold and playful character, reflecting the core spirit of Y2Kore. It was designed to remain clear, recognisable, and versatile across different brand touchpoints.
FINAL LOGO
Merchandise & The Y2Kore App
Extending Y2Kore beyond fashion through merchandise and a digital app experience, creating a consistent and playful brand world across different touchpoints.
Merchandise
The Y2Kore App
